Our Story

After falling in love with a terrarium hanging in her aunt’s Canadian home, our founder, Lucy, started researching different products and identified a gap in the market back in the UK. On the very same day, the brand name was decided and the business was established!

Since then, Lucy has immersed herself in the world of terrariums and succulents and her entrepreneurial spirit has helped The Urban Botanist blossom into the brand it is today.

Our passion for plants and using them to bring any space to life is at the heart of everything we do, from personally picking the most gorgeous succulents and cacti in Amsterdam to hand-crafting our stunning products back in Manchester.

Having plants in the home and workplace provides many benefits, and we want to continue promoting these to our customers. We have strong ambitions to continue to grow our brand and provide stunning terrariums, eco-systems and wall art to plant-lovers around the world.

We love to see The Urban Botanist products in your homes, so please follow us on Instagram, Facebook, and Twitter and share your photos using #MyBotanist.

Lucy Serafi - Founder

Lucy Serafi - Founder

Lindsey Caldwell - Creative Director

Lindsey Caldwell - Creative Director

The team at work

The team at work

Our Team

Lucy, our founder, heads up the team as managing director and is supported by her close friend Lindsey, as creative director. We pride ourselves on providing a flexible working environment and the majority of our team members are female, many of whom fit working at The Urban Botanist around their home and family lives.

Our Vision

Like with many independent businesses, we have a very small team working behind the scenes at The Urban Botanist – but each team member is as committed to providing the best living art as the next.

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